AI SDR tools in 2026 range from $499/month to $15,000+/month. The price spread is enormous — and the most expensive option isn't necessarily the best. This guide breaks down exact costs, hidden fees, contract terms, and the math that actually matters: cost per meeting booked.
AI SDR Pricing Overview (2026)
| Platform | Starting Price | Annual Cost | Billing | Contract |
|---|---|---|---|---|
| Raynemakr | $499/mo | $5,988 | Monthly | Month-to-month |
| AiSDR | $900/mo | $10,800 | Quarterly | Quarterly minimum |
| Artisan | ~$2,000+/mo* | ~$24,000+* | Annual | Annual required |
| 11x | ~$5,000+/mo* | ~$60,000+* | Annual | Annual required |
* Pricing not published. Estimates based on G2 reviews, user reports, and industry analysis. Actual costs may vary based on negotiation and contract terms.
Platform-by-Platform Pricing Breakdown
Raynemakr Pricing
Raynemakr publishes all pricing on its website. Three tiers, all month-to-month:
- Growth — $499/month: Full AI outbound agent. List building, email validation, personalized outreach, reply handling, meeting booking, CRM integration. For teams starting outbound or replacing their first SDR hire.
- Scale — $999/month: Everything in Growth plus higher prospect volume, advanced ICP targeting, multi-sequence campaigns, and priority support. For growing teams that need more pipeline.
- Enterprise — $1,500/month: Everything in Scale plus custom onboarding, dedicated account manager, SLA, and custom integrations. For teams with complex requirements.
No setup fees. No message quotas. No annual contracts. Cancel with 15 days notice on any plan.
AiSDR Pricing
AiSDR publishes pricing and offers two main tiers, both billed quarterly:
- Explore — $900/month ($2,700 quarterly): 1,200 lead search credits and 1,200 AI messages per month. Projects approximately 3 meetings per month. All features included: email, LinkedIn, AI prospecting, dedicated GTM engineer.
- Grow — $2,500/month ($7,500 quarterly): 4,500 messages/month. Projects approximately 11 meetings per month. Adds AI videos, voice notes, account scoring, and biweekly check-ins.
Important detail: AiSDR's message quota includes follow-up emails. A 5-touch sequence means your 1,200 messages reach approximately 240 new prospects per month — not 1,200.
Artisan Pricing
Artisan does not publish pricing. Based on user reports and industry analysis:
- Estimated range: $2,000–$10,000+/month depending on tier and volume
- Minimum annual commitment: ~$24,000/year at the lowest tier
- Contract: Annual, with limited opt-out options reported by users
- Setup: 2–3 months for full configuration
Artisan offers four tiers (Accelerate, Supercharge, Blitzscale, Custom) priced by outreach volume. You must contact sales for exact pricing. Full Artisan comparison →
11x Pricing
11x does not publish pricing. Based on G2 reviews and user reports:
- Estimated range: $5,000–$15,000+/month depending on volume and features
- Annual cost: $60,000–$180,000+/year
- Contract: Annual commitment required. Users report inflexible contract terms
- Target: Enterprise teams with $60K+ annual budget for outbound automation
The Math That Actually Matters: Cost Per Meeting
Monthly subscription cost is the wrong number to optimize for. What matters is cost per qualified meeting booked — because that's what drives revenue.
| Platform | Monthly Cost | Meetings/Month* | Cost/Meeting |
|---|---|---|---|
| Raynemakr | $499 | 5–10 | $50–$100 |
| AiSDR (Explore) | $900 | ~3 (projected) | ~$300 |
| AiSDR (Grow) | $2,500 | ~11 (projected) | ~$227 |
| Artisan (est.) | ~$3,000 | 5–10 (est.) | $300–$600 |
| 11x (est.) | ~$5,000 | 10–15 (est.) | $333–$500 |
| Human SDR | ~$8,000 | 8–12 | $667–$1,000 |
* Meeting estimates vary by ICP, industry, and outreach quality. AiSDR projections are from their own documentation. Other estimates based on industry benchmarks.
At $499/month with 5 meetings booked, Raynemakr delivers meetings at $100 each. If your average deal size is $20,000, that's a 200:1 ROI on the tool cost alone.
Hidden Costs to Watch For
1. Message Quotas That Inflate Effective Cost
When follow-up emails count against your message quota, the effective cost per new prospect rises significantly. AiSDR's 1,200 messages at $900/month sounds like $0.75 per message — but with 5-touch sequences, you're really reaching 240 prospects at $3.75 each.
2. Quarterly or Annual Upfront Payments
AiSDR requires $2,700 upfront (quarterly). Artisan and 11x require annual commitments of $24,000–$60,000+ before you've seen a single result. If the tool doesn't work for your ICP, you're locked in.
3. Setup and Onboarding Time
Artisan's 2–3 month configuration period means you're paying for months before the system is fully operational. At $3,000/month, that's $6,000–$9,000 in ramp costs alone.
4. Missing Features on Lower Tiers
Some platforms gate key features behind higher tiers. AiSDR's website visitor tracking is Enterprise-only. Salesforce integration on AiSDR requires the Grow plan. Check exactly what's included at each price point.
5. Email Infrastructure Costs
Not all platforms include email warmup, dedicated sending domains, or deliverability monitoring. If you need to add a separate tool for email infrastructure, that's $100–$300/month on top.
AI SDR vs Human SDR: The Cost Comparison
A fully loaded human SDR costs $80,000–$110,000/year. Here's how that breaks down:
- Base salary: $45,000–$65,000
- Benefits: $12,000–$18,000
- Tools and subscriptions: $3,000–$8,000
- Management overhead: $5,000–$15,000
- Ramp period (3–6 months at reduced output): $15,000–$30,000 in effective cost
- Turnover replacement: $10,000–$15,000 every 14 months on average
For the cost of one human SDR, you could run Raynemakr for 13+ years. Even at the premium end, 11x costs roughly the same as one human — but handles higher volume with zero ramp time.
For a deeper analysis: AI SDR vs Human SDR: When to Hire vs Automate
How to Calculate Your AI SDR ROI
Use this formula:
(Meetings booked × Close rate × Average deal size) ÷ Monthly AI SDR cost = ROI
Example: 5 meetings/month × 20% close rate × $25,000 average deal = $25,000 revenue/month from a $499 tool. That's a 50:1 return.
If your deal sizes are below $5,000, run the math carefully — cost per meeting needs to be under 10% of your deal value for the economics to work consistently.
Frequently Asked Questions
How much does an AI SDR cost per month?
AI SDR tools range from $499/month (Raynemakr, month-to-month) to $5,000–$15,000/month (11x, annual contract). AiSDR charges $900/month billed quarterly. Artisan charges approximately $2,000–$3,000/month with annual contracts. The total annual cost ranges from $5,988 to $180,000+ depending on the platform and tier.
What is the cost per meeting booked by an AI SDR?
Cost per meeting depends on the platform and your outbound performance. At $499/month with 5 meetings booked, the cost is $100 per meeting. At $900/month with 3 meetings (AiSDR's projection for their base plan), it's $300 per meeting. Compare this to human SDR cost per meeting of $800–$1,200 at typical performance levels.
Are there hidden costs with AI SDR tools?
Common hidden costs include: message quotas where follow-ups count against your limit (reducing effective prospect reach), quarterly or annual billing requiring large upfront payments, setup fees, additional charges for CRM integrations on lower tiers, and email infrastructure costs if not included. Raynemakr includes all features in every plan with no hidden costs or message limits.